When it comes to facial rejuvenation, the goal isn’t just to look younger, ok maybe it is, but how great would it be to actually achieve healthier skin that looks great! That’s where Virtue RF stands apart. This advanced radiofrequency microneedling treatment doesn’t simply mask signs of aging, it works at a cellular level to improve the quality, strength, and vitality of your skin.

Virtue RF delivers controlled radiofrequency energy through ultra-fine microneedles, stimulating collagen and elastin while enhancing skin function. The result? Healthy skin that naturally looks brighter, firmer, and more refreshed.

One Treatment. Many Benefits.

Virtue RF is a multitasking powerhouse for both the face and neck, addressing several concerns at once:

• Improves skin texture and tone
• Softens fine lines and wrinkles
• Firms and tightens lax skin (especially around the eyes)
• Reduces pore size
• Enhances overall skin resilience and glow

Because Virtue RF treats the deeper layers of the skin while preserving the surface, results look natural, never overdone. Patients often describe looking well-rested, refreshed, and more confident, rather than “treated.” An additional bonus is all of this is accomplished with no downtime.

Face + Neck: The Perfect Pair

The face and neck age together, yet the neck is often overlooked. Treating both areas creates balanced, harmonious results, and when the skin is healthier, it shows everywhere.

Special Offer

For a limited time:

Purchase a series of Virtue RF face treatments and receive your neck series FREE.

It is the ideal opportunity to invest in skin health from the face down, because when your skin is healthy, it simply looks better.

Schedule your consultation today and discover how Virtue RF can refresh your skin from the inside out.

The New Year is the perfect time to refocus on self improvement, but real results don’t come from trends or one-size-fits-all treatments. They come from a personalized skin plan designed around you.

At Simply You by Stef, every client starts with a thoughtful consultation. We take the time to understand your skin concerns, goals, lifestyle, and past experiences before recommending anything. Your skin is unique, and your plan should be too.

We also believe great results should feel achievable. That’s why we design treatment plans that respect your budget, work with your schedule, and fit realistically into your life, whether that means gradual improvements over the year or targeted treatments for specific goals.

The benefit of starting the year with a customized plan is clarity. You know what you’re doing, why you’re doing it, and what to expect next. Over time, this intentional approach leads to more natural, consistent, and confidence-boosting results.

This year, skip the guesswork. Start with a plan and let your skin reflect it. 

Book your complimentary New Year skin consultation and create a plan designed just for you.

By Stefani Heisler, PA-C | Owner & Aesthetic Specialist, Simply You By Stef

Reader Question
Janice, 57, a nonprofit director from Winter Park, asks:
“I’m not ready for a facelift, but I’m starting to see sagging around my jawline. Can RF skin
tightening really help—or is it just hype?”

Introduction
Let’s be honest: not everyone wants to go under the knife for younger-looking skin—and not
everyone needs to. At Simply You by Stef, we see a growing number of women (and men) in their
40s, 50s, and even 60s looking for ways to tighten, lift, and smooth their skin without surgery.
That’s where radiofrequency (RF) skin tightening combined with microneedling comes in. This
non-invasive treatment uses heat-based energy to stimulate collagen, improve firmness, and
contour your face and neck—no scalpel, no stitches, no downtime.
It’s not a facelift. But for many clients, it’s the refresh they were hoping for—minus the recovery.

What You Should Know
RF energy gently heats the dermis via gold tipped micro needles , the deeper layer of the skin,
without damaging the surface. This heat stimulates collagen and elastin production, tightening
the skin over time.
Unlike lasers, which are very destructive and have definite downtime, RF promotes skin health
while also lifting and tightening from within. It’s safe for all skin tones and types and requires
zero downtime.

What RF Skin Tightening Can Do:

• Firm mild to moderate skin laxity (jowls, neck, cheeks)
• Define jawlines and soften “marionette lines”
• Improve fine lines and early wrinkles
• Smooth crepey skin on face, neck, and chest

How It Works:

• A handheld device gently introduces 36 gold tip needles into the skin while also delivering
  controlled RF energy

• The skin heats to a therapeutic temperature (you’ll feel warmth, not pain)

• Your body responds by producing fresh collagen over the next 4-6 months

Expert Insight
“For the right client, RF is a game-changer. It’s ideal for those noticing early signs of laxity who want
to delay or avoid surgery. It’s also fantastic for people who’ve already had filler but need skin
tightening, not volume.”
— Stefani Heisler, PA-C
Industry Insight
The American Academy of Dermatology states that non-invasive skin tightening with RF is one of
the most requested aesthetic treatments among women ages 40–60.
Recent studies published in the Journal of Clinical and Aesthetic Dermatology show that RF
treatments can improve skin laxity by up to 37% over three sessions, with long lasting results
depending on maintenance.

Real Client Perspective
“I hated how soft my jawline was starting to look. I wasn’t ready for surgery, and I didn’t want filler
in that area. Stef recommended RF, and by my second session, I already saw definition coming
back. It’s subtle—but so worth it.”
— Kara, 49

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Comparison: RF Tightening vs. Facelift
Feature RF Skin Tightening Surgical Facelift
Invasiveness Non-invasive Surgical, requires anesthesia
Downtime None 2–3 weeks
Results Subtle to moderate Dramatic, long-lasting
Cost $400–$3,000 depending on area $10,000-20,000+
Maintenance Annual touch-ups recommended Lasts 5–10 years

Solutions We Provide at SYBS

• Virtue RF Microneedling – Combines needling + RF for texture and lift
• Face & Neck & Décolletage Packages
• Jawline Contour Series
  Related Skincare Recommendations
• Crown Aesthetics Biojuve- (pre- and post-treatment support)
• Sente Dermal Repair Cream
• Firming moisturizers for daily use
• Broad-spectrum SPF 50 to maintain results

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Ask Stef!
Thinking about RF but not sure where to start?
Email: AskStef@SimplyYouByStef.com
Follow: @SimplyYouByStef on Instagram & Facebook
Subscribe: to Simply Skin by Stef
Forward: this to a friend ready for their skin reboot
We might feature your question—and give you a free RF add-on for your neck at your next visit!

Part 3: Prevention for You—and Protection for Your Family
By Stefani Heisler, PA-C | Owner & Aesthetic Specialist, Simply You By Stef

Reader Question

Tracy, 42, a mom of two from Maitland, asks:
“I’ve become more careful about my own sun exposure, but I’m worried I’ve already done damage—and I don’t want my kids to repeat my mistakes. What’s the best way to protect our whole family?”

Introduction

Here’s a powerful truth: Most skin cancer is preventable.

And while you can’t undo every sunburn from your teenage years (trust me—we all made mistakes), you can take smart, protective steps today that benefit your skin long-term—and help the next generation stay safer from the start.

At Simply You by Stef, we believe prevention is the most loving form of skincare. Not just for your glow—but for your future. This article isn’t about shaming past choices. It’s about protecting what you have and empowering your family to do the same.

What You Should Know

Skin cancer is the most common cancer in the U.S., and many cases are linked to early-life UV exposure.

• One blistering sunburn in childhood doubles the risk of melanoma later in life¹
• Tanning bed use before age 35 increases melanoma risk by 75%¹
• 80–90% of skin aging comes from sun exposure, not age¹

That means your SPF isn’t just a skincare product—it’s your anti-cancer, anti-aging, confidence-preserving, family-saving superpower.

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How to Prevent Skin Cancer: The Simple, Smart Way

1. Apply SPF. Every day. Yes, even if it’s cloudy.

Choose a broad-spectrum SPF 30–50, and apply it to your face, neck, chest, and hands every morning. Reapply every 2 hours when outdoors.

Stef’s pick? EltaMD UV Clear SPF 46—tinted or sheer, acne-friendly, and blends like a dream.

2. Protect Your Kids—Without the Battles

• Use spray or stick sunscreens for quick coverage
• Apply before leaving the house (not on the beach)
• Make it part of the routine—like brushing teeth
• Set the example: if you wear it, they will too

We recommend SPF 50+ mineral formulas for kids under 6.

3. Avoid Midday Sun (10 AM – 2 PM)

UV rays are strongest then—plan walks, pool time, and playground visits accordingly. Look for shade when possible.

4. Wear Protective Clothing

Wide-brimmed hats. Sunglasses. UPF-rated shirts for outdoor sports. They make a huge difference, especially in kids and people prone to burns.

5. Use the DermaSensor™ (or Get a Skin Check)

Annual checks are essential for adults over 40—and smart for younger clients with risk factors. If you notice a new spot, weird mole, or change in skin texture—don’t wait.

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Expert Insight

“Skin cancer prevention doesn’t have to be perfect—it has to be intentional. Start small. Apply SPF every morning. Put sunscreen in your kids’ backpacks. Teach them why their skin matters. You’re not just protecting their skin—you’re modeling lifelong habits.”
— Stefani Heisler, PA-C

Industry Insight

The Skin Cancer Foundation and American Academy of Pediatrics recommend:

• Daily SPF for all children over 6 months
• Avoiding tanning beds entirely
• Monthly skin self-checks starting in early adulthood
• Teaching kids to speak up about new or painful skin spots

The good news: With consistent sunscreen and smart habits, many people dramatically lower their lifetime skin cancer risk.

Real Client Perspective

“My daughter came home sunburned after camp, and I realized I wasn’t modeling sunscreen use like I thought. Stef helped me build a ‘sun plan’ for both of us—and now it’s just part of our day. She even reminds me to reapply!”
— Kara, 39

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Family-Focused Skin Cancer Prevention Plan

Group	Prevention Steps	SYBS Tip
Adults	SPF daily, DermaSensor scan, check moles monthly	Add SPF to skincare tray with moisturizer
Kids/Teens	Apply before school/outdoor play, use UPF shirts/hats	Keep stick sunscreen in every bag
Seniors	Monitor dry/itchy spots, schedule annual checks	Gift them a gentle SPF + skin check voucher

Final Thoughts

Preventing skin cancer isn’t complicated—it’s just consistent. You don’t need to fear the sun—but you do need to respect it. Every time you reach for sunscreen or remind your child to wear a hat, you’re making a choice that protects your family for years to come.

And if you’ve been putting off a skin check—this is your sign. Book it.

You take care of your skin because it takes care of you. Let’s keep it that way.

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SYBS Solutions for Early Detection

• Full-body skin assessments using DermaSensor™
• On-site documentation and referral assistance
• Fast-track referrals to board-certified dermatologists
• Annual screening packages for high-risk clients
• Spot-checks as part of cosmetic consultations

This service is low-cost, accessible, and available without a referral.

Ask Stef!

Got a spot you’ve been ignoring?

Email: AskStef@SimplyYouByStef.com
Follow: @SimplyYouByStef
Subscribe: to Simply Skin by Stef
Forward: this to a friend who’s “keeping an eye on something”

Part 2: Introducing DermaSensor™—The Smartest Skin Check You’ve Never Heard Of
By Stefani Heisler, PA-C | Owner & Aesthetic Specialist, Simply You By Stef

Reader Question

Joel, 54, an avid golfer from Winter Park, asks:
“I’ve had the same spot on my arm for years, and I don’t want to overreact—but I also don’t want to miss something serious. I hate the idea of waiting six months for a derm appointment. What can I do?”

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Introduction

Here’s a not-so-fun fact: The U.S. is facing a shortage of dermatologists—and patients often wait weeks or even months for a simple skin check.

But what if you could get a real-time, non-invasive, FDA-cleared skin cancer assessment in the comfort of your local medspa?

Enter DermaSensor™, one of the most exciting medical technologies in skin cancer detection—and now available at Simply You by Stef.

We are proud to be one of the first aesthetic practices in Central Florida offering this life-saving device. And no, you don’t need a referral or waitlist to access it.

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What Is DermaSensor™?

DermaSensor™ is a handheld, AI-powered device that helps healthcare providers evaluate suspicious skin lesions in real time—without cutting, scraping, or waiting.

It uses Elastic Scattering Spectroscopy (ESS)—a safe, light-based technology that reads beneath the surface of the skin and provides instant risk assessments for all three common skin cancers:

• Basal Cell Carcinoma (BCC)
• Squamous Cell Carcinoma (SCC)
• Melanoma

Highlights:

• FDA-cleared in 2023
• Non-invasive (just light—not heat, not lasers)
• Assessment takes less than 60 seconds per lesion
• Uses AI to analyze molecular structures in skin tissue
• Helps accelerate referrals to dermatologists when needed

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Expert Insight

“This is one of the most important diagnostic advancements I’ve seen in 25 years of practice. It doesn’t replace dermatologists—it empowers providers like me to identify concerning lesions early, and make informed referrals before the risk escalates.”
— Stefani Heisler, PA-C

Clinical Performance Overview

DermaSensor has been tested in large-scale, peer-reviewed, international studies. Here’s how it performed:

DERM-SUCCESS Study (1,005 patients | 224 skin cancers)

• Sensitivity: 95.5% (vs. PCPs 83%)
• Negative Predictive Value (NPV): 96.6%
• AUROC (Accuracy): 0.803
• Result: More accurate detection of skin cancers than primary care providers

DERM-ASSESS Study (311 patients | 88 melanomas)

• Melanoma Sensitivity: 95.5% (vs. dermatologists 90.9%)
• Specificity: 32.5%
• Result: Excellent tool to avoid missed melanomas

DERM-SUCCESS Utility Study (10,000+ lesions | 108 PCPs)

• Diagnostic Sensitivity Increased: From 82% to 91.4%
• False Negative Rate Dropped: From 18% to 8.6%
• Provider Confidence: 99% said DermaSensor improved decision-making

📎 Watch a clinical demo:
▶️ https://youtu.be/ACKanfHa3yw
▶️ https://youtu.be/iyU3Bs3e9AM?si=kLnZIjwmVQb1eHu9

Real Client Perspective

“I’d been ignoring a dark spot on my shoulder for years. Stef scanned it in the office—it came back as suspicious. She helped me book a derm referral that week. Turns out it was early-stage melanoma. I had it removed, and now I’m fine—but I’ll never wait again.”
— Michael, 61

Why It Matters at SYBS

• We use DermaSensor™ to evaluate suspicious spots during skin assessments
• If the lesion shows high risk, we refer to our trusted dermatology partners
• You’ll receive a report and guidance on your next step—on the same day
• No guesswork. No waitlists. No unnecessary panic.

This is not a replacement for dermatology, but it’s an essential first line of defense—especially for high-risk clients and those who want peace of mind.Who Should Consider It?

• Adults over 40
• Clients with a history of sun damage or tanning
• Clients with more than 20 moles or atypical-looking lesions
• Anyone with changing, itching, bleeding, or new spots
• Clients who haven’t had a skin check in over a year

We recommend a yearly scan, especially for Floridians exposed to high levels of UV radiation year-round.

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Final Thoughts

DermaSensor™ isn’t about fear—it’s about empowerment. It gives us the ability to spot potential problems before they become serious, and connect you with the care you need faster.

If you’ve ever had a “weird spot” you weren’t sure about… let’s check it.

Ask Stef!

Got a spot you’ve been ignoring?

Email: AskStef@SimplyYouByStef.com
Follow: @SimplyYouByStef
Subscribe: to Simply Skin by Stef
Forward: this to a friend who’s “keeping an eye on something”

Part 1: Understanding the Basics and Why Early Detection Matters
By Stefani Heisler, PA-C | Owner & Aesthetic Specialist, Simply You By Stef

Introduction

Let’s take a breath and talk about something that’s far more common than most people realize—and, fortunately, far more treatable when caught early: skin cancer.

You’ve probably heard the basics: wear sunscreen, check your moles, avoid tanning beds. But the real question is—do you actually know how to recognize a potential problem, or what to do if you spot one?

In this article, I’ll break down what skin cancer is, who it affects (hint: it’s not just fair-skinned people), what early signs to watch for, and why early detection can make all the difference.

This won’t be scary. It will be empowering.

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What You Should Know

Skin cancer is the most common cancer in the United States, and rates are increasing—especially here in Florida. But when it’s caught early, treatment is simple, effective, and rarely invasive.

Key Statistics:

• 1 in 5 Americans will develop skin cancer by age 70¹
• Nearly 9,500 people in the U.S. are diagnosed with skin cancer every day¹
• Melanoma, the deadliest form, has a 99% 5-year survival rate when detected early¹

Florida residents face a higher-than-average risk due to year-round UV exposure—even during “cloudy” or “mild” months.

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Who’s at Risk?

Everyone. But risk factors increase with:

• Age: Adults over 40, especially in sunny climates
• Skin tone: Fair skin = higher risk, but people of color often face worse outcomes due to delayed diagnosis²
• Family history of skin cancer
• Childhood sunburns (yes, even decades ago)
• Outdoor hobbies or professions (think: golf, gardening, construction)
• Tanning bed use—ever

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The Three Main Types of Skin Cancer

1. Basal Cell Carcinoma (BCC)

• Most common form
• Appears as a pearly bump, open sore, or red patch
• Grows slowly but can cause significant tissue damage if untreated

2. Squamous Cell Carcinoma (SCC)

• Appears as a rough, scaly patch or raised bump
• Can become invasive if ignored
• Often found on sun-exposed areas: scalp, ears, hands

3. Melanoma

• Less common, but far more dangerous
• Usually appears as a new, irregular mole or change in an existing mole
• Can appear anywhere—even places the sun doesn’t shine

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The ABCDEs of Spotting Melanoma

Letter	Meaning	What to Look For
A	Asymmetry	One half doesn’t match the other
B	Border	Irregular, ragged, or blurred edges
C	Color	Multiple colors or shades in one spot
D	Diameter	Larger than 6mm (pencil eraser)
E	Evolving	Changing in size, shape, or color

Any mole or spot that’s growing, itching, bleeding, or changing should be checked.

Why Early Detection is Everything

When skin cancer is caught early:

• Treatment is simpler (often just a topical cream or small excision)
• Recovery is faster
• Survival rates are extremely high
• Scarring is minimal

Late-stage melanoma, however, can spread to lymph nodes, organs, and bones.

And the truth is—most people don’t know what to look for, and primary care doctors aren’t always trained in advanced dermatologic screening.

Expert Insight

“Skin cancer doesn’t always look scary. Some of the most dangerous melanomas I’ve seen looked like ordinary freckles. The key isn’t fear—it’s familiarity. Know your skin. Look at it regularly. And if something feels new or off, come see us.”
— Stefani Heisler, PA-C

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Coming Next in Part 2:

Introducing DermaSensor at SYBS—the FDA-cleared, real-time, non-invasive skin cancer screening device that’s now available right here in Winter Park.

SYBS is one of the first medspa and aesthetic practices in Central Florida to offer early detection assessments using this technology, with the goal of referring any suspicious findings to trusted dermatologists—faster.

Stay tuned.

By Stefani Heisler, PA-C | Owner & Aesthetic Specialist, Simply You By Stef

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Reader Question

Amanda, 33, a new mom in Winter Park, asks:
“I’ve never been to a medspa, and I’m honestly intimidated. What should I expect from a first appointment—and how do I know if it’s even right for me?”

Walking into a medspa for the first time can feel exciting… and a little intimidating. Maybe you’ve thought about getting Botox, a facial, or a skin consultation but weren’t sure what to expect—or whether you’d be pressured into something you didn’t ask for.

At Simply You by Stef, we believe your first appointment should feel like the start of a relationship, not a transaction. Whether you’re seeking your first-ever wrinkle treatment or just want advice on how to upgrade your skincare, we’re here to guide, educate, and co-create a plan that feels good for you.

Here’s what really happens behind the scenes—and why you have nothing to worry about.

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What You Should Know

No one walks in knowing everything. And that’s okay—we’re here to help.

Your First Visit Includes:

• Warm welcome & intake forms
• One-on-one consultation with Stefani and/or Nathalie, depending on your needs
• Medical history review & skin assessment
• Discussion of your goals, concerns, and lifestyle
• Custom treatment or skincare plan proposal
• Time for questions (and answers that don’t rush you)

This isn’t a “sales pitch.” It’s an honest conversation rooted in expertise and trust. We treat everyone—from first-timers to regulars—with the same thoughtful approach.

Expert Insight

“My goal in a consultation is never to ‘sell’ someone a treatment. It’s to empower them to understand what’s possible—and what isn’t. I want you to leave more informed, more comfortable, and more excited about your options.”
— Stefani Heisler, PA-C

Industry Insight

According to the American Med Spa Association (AmSpa), client satisfaction and long-term retention are highest in practices that offer personalized consultations—not “menu-based” recommendations.

Surveys show:

• 73% of new clients are unsure what they need at first
• 82% prefer having multiple treatment options explained
• 95% feel more confident moving forward after an educational, low-pressure experience

Real Client Perspective

“I was nervous I’d feel pressured or judged. Instead, Stef sat with me for 45 minutes, explained how my skin was changing, and gave me options that worked for me. I didn’t even do a treatment that day—but I booked one the following week because I felt ready.”
— Maggie, 37

What to Expect: Step-by-Step

Step	What Happens	What You Do
Arrival	Greeted by our front desk team, complete intake forms	Bring a list of your skincare products
Consultation	Skin exam, discussion of goals, lifestyle, budget	Ask questions, share concerns freely
Education	Learn about treatment options, downtime, results	Take notes or ask for a printed plan
Plan Building	Receive a customized treatment and/or skincare strategy	Decide if you’d like to begin that day
Check Out	Book follow-up or take time to consider your options	No pressure to commit on the spot

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Common Questions We Hear

“Will I be pressured to do something today?”
Absolutely not. We offer, educate, and support—you decide when and how to move forward.

“What if I just want skincare?”
Great! We love helping clients build skin routines, whether or not they pursue treatments. Our expert aesthetician, Nathalie, is a great resource for all things skincare! 

“Do I need to come makeup-free?”
It’s helpful, but not required. We’ll cleanse your skin before any evaluation or treatment.

“Will it hurt?”
Most services are low-discomfort. If not, we offer numbing options and walk you through every step.

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Final Thoughts

Your first medspa appointment shouldn’t feel scary—it should feel like the beginning of a new relationship with your skin and your aging gracefully plan.

We’re not here to change your face. We’re here to understand your vision, support your skin journey, and help you feel confident—whatever that looks like for you.

Whether you leave with a bag of skincare, a few injections, or just new knowledge, you’ll always be welcomed back with open arms (and glowing skin).

Ask Stef!

New to medspas? Nervous about booking?

Email: AskStef@SimplyYouByStef.com
Follow: @SimplyYouByStef
Subscribe: to Simply Skin by Stef
Forward: this to a friend who’s been talking about “doing something soon”
If we feature your question, you’ll receive a 15-minute relaxing mask add-on to your first appointment!